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In 1975, the world was astonished by an advertising revelation.  On Page 602 in the 1975
Sears Fall and Winter Catalog, an advertisement for boxer shorts turned into a major scandal
when a male model appeared to expose more than his modeling ability.  Sears officials tended to
deny the rumors, saying that the “exposed glamour” of the model was nothing more than a water spot
on the master copy from which the catalogs were printed.  A country singer/comedian, Zoot Fenster
(A.K.A. Jack Barlow), memorialized the incident with a song called “The Man on Page 602.” 
Click HERE to view Page 602.   Look at the picture and decide for yourself.  The words to the song are below.


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Use the player and listen to the song by Zoot Fester
while you follow along with the lyrics.

The Man On Page 602


Song Lyrics:

 
Look and see,
You’ll agree,
He’s got personality.
Hey, have you heard the latest story,
That’s bringing on the smiles?
It had caused some blushing laughter,
And some anger for a while.
For those who shop by mail, for all their family clothes,
In the Fall and Winter Catalog, more than fashion is exposed.
Yeah.
 
In the Fall and Winter Catalog, on Page Six-Hundred Two,
I see this advertisin,’ that makes me come unglued,
The picture’s got me out-of-sorts, ‘cause I don’t understand,
Are they advertising boxer shorts, or are they tryin’ to sell the man?
I don’t know . . .
I’d send them all my money, if I could make a wish come true,
I just wish I was that man,
On Page 602
 
Look and see,
You’ll agree,
He’s got personality.
You know, when these Wish Books are delivered,
Anxious people start to look,
And when they price them there boxer shorts, they,
Suddenly get shook,
Some say it’s all in error; some say, all in fun,
He could be tarred and feathered,
Or maybe even hung
 
In the Fall and Winter Catalog, or the Wish Book, so it’s called,
In my mind, there’s no question, of what I’d like most of all,
I’d send them all my money, if it would make a wish come true,
I just wish I was that man,
On Page 602.
Yeah.
I just wish I was that man,
On Page 602.

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